Content marketing is a type of marketing that involves creating and sharing content that is intended to stimulate interest in your niche or industry with the primary goal of driving profitable customer actions. Ultimately with the right content marketing, you'll get more sales, have more loyal customers, and save money on advertising.
As a Business Owner, you have to understand how to identify the gaps, formulate a plan, and implement solutions effectively. It’s NOT good enough to say, “I should have a blog” or “Let’s place some videos on YouTube.”
Learn the most important categories of content marketing and you’ll understand the step-by-step process to put together a comprehensive content marketing action plan for your business.
The key is to learn these categories before you go out and create a piece of content.
With the right processes in place, everything you do will be much more effective and will keep you away from spending a lot of money on marketing that will not return with the leads you want.