Glenis Gassmann Blog
Word of Mouth Tactics - Part 3
Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely.
Today we’re going to talk about the nine levels of word of mouth which gives you a tool to measure the word of mouth circulating around your company, products and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it.
So, launching into the nine levels of word of mouth-it should seem...
Glenis Gassmann
Harness the Power of WOM
Today we’re going to talk about how to harness the power of word of mouth. Including the six step process to success and the 30 (that’s right, I said 30) ways to harass the power of WOM. So, let’s get started!
There are six steps to harassing word of mouth:
1. Understand your customers’ values and priorities, this will help you understand why they would buy your products.
2. Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards...
Glenis Gassmann
WOM Meets Customers Head-On
Today we'll cover the idea of shortening your customers’ decision making process with positive word of mouth. There are essentially 5 stages in the decision making process.
They are:
1. Give the product a chance and transitions from a “no” to a “maybe”.
2. Check out the options and investigate the different products available.
3. Observe the product to check for potential benefits, features and operations to see if there is a fit with their needs...
Glenis Gassmann
Decoding WOM Messages
Today's lesson will talk about how word of mouth messages are delivered and how you can influence those messages.
There are essentially 3 methods of word of mouth:
1. Expert to Expert
2. Expert to Peer
3. Peer to Peer
When experts are talking about your products or service you will usually receive an amazing rush of sales and new customers, so obviously this is...
Glenis Gassmann
Science of the Memes
Today I'd like to discuss the science of the memes and how spreading ideas around and through society is ingrained in humans.
Memes
This refers to types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can use this same information to create a lasting positive impression about your company, products and services. People are more likely to try a new product or services when they feel protected and reassured by the masses. It’s been...
Glenis Gassmann
Search & Implement
People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new. As you’re research word of mouth, there are some questions you need to ask along the way:
Glenis Gassmann
Glenis Gassmann
Australia's No.1 Business Strategist Amongst Coaches
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